AI Approach
Experience: Chat GPT, Writer, GrammarlyGo, Toqan, Midjourney, Gemini.
I’ve also helped train AI models for major Fortune 500 companies with Outlier.ai.
Image: Steve Johnson
AI and LLM tools are here to stay, but I encourage a thoughtful and nuanced approach to how and when we use them.
These tools can help us brainstorm, write a first draft, or get through a tedious task. But there are also many situations where they don’t save any time and the research backs that up. The effort you spend editing the output could have been better spent thinking, writing, and putting your audience’s needs first.
We must also consider the homogeneity of our communications when everyone is using these tools. If our goal is to connect with a human audience, how do we stand out? Relying on hastily written prompts is not the answer.
This is an example of engaging an LLM to help brainstorm ideas for social media posts.
A skilled writer shouldn’t need every first draft to run through these models, much like an experience coder doesn’t needing these tools to produce every line of code.
Many leaders are advocating for using these tools without discretion, as if they’re getting referral revenues for doing it (and perhaps they are). I prefer a balanced approach that sets up guardrails and has an ongoing discussion about what may and may not be the best use for these tools. Organizations need a strategy that goes beyond blindly mandating their use.
I can help guide those conversations and put the focus on delivering value and ROI.