AI Approach
Experience with: ChatGPT, Claude, Gemini, GrammarlyGO, Lumo, Midjourney, Toquan, Writer.
I’ve also helped train AI models for Fortune 500 companies with Outlier.ai.
Image: Steve Johnson
AI and LLM tools are here to stay, but I encourage a thoughtful and nuanced approach to how and when we use them.
These tools can help us brainstorm, research, get unstuck, write a first draft, or get through a tedious task. But there are also many situations where they may not save as much time as we think. The effort you spend editing the output can sometimes be better spent thinking, writing, and putting your audience’s needs first.
We must also consider the homogeneity of our communications when everyone is using these tools. If our goal is to connect with a human audience, how do we stand out? Relying on hastily written prompts may not be the answer, and could still use a human touch.
This is a simple example of engaging an LLM to help brainstorm ideas for social media posts. Now your job is to make them better, using your expertise.
Here’s a simple example of researching how to write for a new audience.
A skilled writer shouldn’t need to create every first draft using these models, much like an experienced coder doesn’t need these tools to produce every line of code.
Many leaders are advocating for using these tools without discretion, as if they’re getting referral revenues for doing it (and perhaps they are). I prefer a balanced approach that sets up guardrails and has an ongoing discussion about what may and may not be the best use for these tools. Organizations need a strategy that goes beyond blindly using the tools.
I can help guide those conversations and put the focus on delivering value and ROI.