Social Media Copywriting
I’ve managed social accounts and created content for a variety of companies including Udemy, Holiday Matinee, and Photojojo. For the purposes of showcasing recent work, my examples will be from Udemy, a leading destination for learning worldwide.
Brainstorming + concepting
The first area of value I can bring to your team is brainstorming. At Udemy, I regularly brainstorm, concept, and collaborate with our social team to test new ideas.
Auditing and trends
Another area of value I can bring is experience in auditing current accounts. If you share information about your target audience and a few of your most respected competitors, I can provide recommendations and surface new opportunities. I also consider trends that perform well for other industries so that we can consider adopting them in a way that works for your brand.
Reports
Our social team at Udemy creates quarterly performance reports so that we can identify new opportunities and double down on what’s working. I’m well versed in taking that data and information, and applying it to my copywriting. If you need help creating these reports, I can do that too.
Examples
Please click through to see native posts (including motion).
Ideas
Here are a couple of initial ideas for posts/reels I wanted to share.
Ask a sommelier - Crowdsource questions from followers (or add some ourselves) to have a sommelier answer in a series of reels. This would be geared toward helping broaden our audience’s knowledge of wine and impressing their friends.
Favorite wine quotes - There are a lot of great quotes about wine (both old and new). In this series, we’d use our most camera-comfortable employees to read their favorite quote.
For more examples that highlight my copywriting expertise as a whole, visit this page.