Gallo CTAs

 CTAs

I think of call-to-actions as an art and science.

Depending on the brand, channel, and goals of the creative, you can choose a straightforward direction (Learn now, Buy now) that helps consumers with decision fatigue and creates a sense of urgency, or opt for something lengthier and indirect that’s intended to provoke emotion and set you apart from other advertising. In short, it’s that answer you’re probably tired of hearing — it depends — but it really does! When we combine a solid rationale for the direction and do some A/B testing, we usually get the best results.

Below you’ll find a few examples of different channels I’ve worked with.