Messaging hierarchy
Message hierarchies help us get the right message to the right audience at the right time.
Why create messaging frameworks
Distill brand to essentials
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Adapt messaging to various audiences
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Deliver consistency
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Distill brand to essentials 〰️ Adapt messaging to various audiences 〰️ Deliver consistency 〰️
Some examples
Example of a brand promise for Udemy.
Udemy value prop: Democratizing education by offering affordable, on-demand, and practical skills training for individuals, alongside scalable B2B employee development.
Brand pillars: Expansive, Current, Affordable