Udemy brands
Role: Co-author
I co-authored the Udemy brand books that launched in 2017 and 2021. This included guidance for the entire company on brand core (mission, vision, promise), customer journey, personality, voice and tone, photography, editorial style, brand launch campaigns, and much more. I continue to work with product marketers and designers to improve guidelines and establish consistency.
Above you’ll see our current Digital Asset Management System. I’d be happy to talk you through what’s included and some of the challenges associated with making this useful for different departments. In the image below, you can scroll through select pages from our brand book for the 2017 rebrand.
Udemy went IPO in October 2021, soon after our July rebrand. It was an interesting experience to support that event and work with our legal department on language and guidelines for a public company.
I’m always excited about opportunities to create or support brands. With my experience on two global brands, I can bring a lot of value to your organization.
Inside the Airbnb rebrand
Role: Writer
I worked with Airbnb art directors and designers to tell the story behind the Airbnb rebrand. To say this rebrand was scrutinized is an understatement. While wildly criticized at it’s debut, it has stood the test of time. Read about it >>
