Brand book

Co-authored the Udemy brand book that launched in October 2017. This includes guidance for the entire company on brand core (mission, vision, promise), customer journey, personality, voice and tone, photography, editorial style, and much more. This is not public facing, so please ask if you're interested in seeing more.

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Voice + tone

Developed voice and tone guidelines for the entire company. This is not a public facing document, so please let me know if you'd like to see more.


Brand launch

Key partner in launch of new brand in October 2017. Work included video scripts, interviews, landing page copy, and more. See it here >>

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Video scripts

Wrote scripts for a variety of projects including television commercials and YouTube pre-roll ads.