Manifestos etc.
Whitney from Creative/People stressed part of the role is having experience in emotionally resonant writing. Here are a few examples I’ve worked on:
Udemy brand manifesto video
Udemy centerpiece campaign manifesto
To you, life is a game of leveling up. One you intend to win.
Each new achievement brings you a step closer to your ultimate goal. And while you may be an idealist, you’re also a problem solver and a trailblazer. When something stands in your way, you rise to the occasion.
But you’re not just trying to reach a finish line. You love the rush you feel every time you complete a lecture. Or when the lightbulb suddenly flickers on above your head. Suddenly, you see things in a new light.
Skilling up is the way to win the game and the experience is the prize.
You come to Udemy because its flexibility fits into your busy, day-to-day life. And with thousands of courses added every month, it’s not just the easiest way to learn the latest skills, it’s the one you trust. Because when your life is all about leveling up, you need a platform that can keep up.
Excerpt from the Udemy brand book
At a time of unprecedented individual opportunity and responsibility, we believe the future belongs to the motivated.
Technology has shifted many industries toward decentralization and away from brick-and-mortar, hierarchies, and gatekeepers.
Now it’s transforming education.
Traditional institutions aren’t going away, but they will change. Today, people are accustomed to faster, relevant, flexible, and accessible services. They don’t see why learning and teaching can’t be that way too.
Our world is full of mentors, makers, and thinkers sharing their skills and insights every day.
Determined to seize the moment and improve their lives, millions of people are discovering there is a way.
A way to learn what, when, and where they want. A way to teach what, when, and where they want. A way that the two come together.
Events and OOH
Occasionally, I’d have opportunities to work on concepts and copy for Udemy events and OOH advertising. Here are a few examples.
